Tips to Integrating Email and Social Media

Best e-mail marketing practices call for social marketing to serve as a partner, not competitor.

How to make email an effective branding channel

The increased adoption of email marketing and social marketing amongst marketers are the two main factors accelerating the shift from traditional broadcast to engagement-centric marketing. iMedia looks at how effective these different media vehicles are at enabling engagement and meaningful and relevant one-to-one conversations with consumers.

When is the best time to send that email?

New research may suggest that the the best time to send an email marketing message is shortly before you want customers to actually purchase something, such as before a sale or promotion.

Consumers are more influenced by email marketing than one might assume, according to research by e-Dialog, ExactTarget and CoTweet, and using time-limited offers in subject lines have the quickest response.

Social Media Links Improve Email CTR

According to a recent study, including social media links in promotional emails improves their click-through rate (CTR).

6 Quick Tips for Lifting Response Rates

Larry Chase has six quick tips that will help you boost response rates. There’s one tip for each of six areas: Landing Page Optimisation, Sales, SEO Marketing, Copywriting, Email Marketing and PPC Marketing.

9 Ways To Increase Clickthrough

For email marketing to meet its objectives, campaigns must propel recipients to take the desired actions. This means carefully planning a series of small steps that assist customers with decision making; ultimate goal being commitment.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Marketing strategies and plans are prepared twelve months in advance. It makes sense to give your B2B marketing strategy a tune up half way through. A few small improvements could mean positive changes.