Did Groupon misfire with its Super Bowl ad?

9 02 2011

As everyone catches up on the long list of $3Million ads from Sunday night’s Super Bowl, Twitter is still a buzz with commentary about an ad by Groupon. Read the rest of this entry »

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10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »