Targeting and segmentation in today’s terms

6 02 2011

Advertising is about showing the right message to the right person at the right time and with the ability of online marketers to track an individual’s buying behaviour, advertising has never been more targeted. Read the rest of this entry »





The Top 5 Secrets to SEO Copywriting

2 02 2011

Many marketers mistakenly assume that writing copy for the web follows the same principles as all other communications copywriting. Well BIG no! The copy on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking the copy you have on hand up on your website equals fail. Read the rest of this entry »





How to Stand Out on YouTube

13 11 2010

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »





Google’s change from ‘Sponsored Links’ to ‘Ads’

10 11 2010

Google has taken the step of changing the label for its paid search engine advertising on all of its English-language websites from ‘Sponsored Links’ to ‘Ads’ also considerably reducing the size of the heading. Read the rest of this entry »





How to run an effective CPL campaign.

17 09 2010

Like any form of advertising, there’s a right way and wrong way of running a CPL (cost-per-lead) campaign. According to iMedia this is the right way.

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10 Questions to Ask Yourself Before Designing a Website

15 09 2010

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure. According to SiteProNews  there are 1000s of abandoned sites on the web due to lack of careful planning and before designing your website you should ask yourself some questions to avoid making mistakes down the road. Read the rest of this entry »





Is social media optimisation part of your digital toolkit?

25 08 2010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well. Read the rest of this entry »