The Top 5 Secrets to SEO Copywriting

2 02 2011

Many marketers mistakenly assume that writing copy for the web follows the same principles as all other communications copywriting. Well BIG no! The copy on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking the copy you have on hand up on your website equals fail. Read the rest of this entry »

Advertisements




10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »





How to Stand Out on YouTube

13 11 2010

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »





Google Analytics Privacy Issues

4 10 2010

SEO and privacy experts have raised questions about a feature in Google’s Analytics Dashboard that allows website operators to find information on individuals who have linked to their site through social media sites such as Facebook and Twitter. Read the rest of this entry »





What will the SEO landscape look like in 2012?

14 09 2010

Within the online space, search has become more important than ever in generating visibility, but as online platforms continue to evolve at pace, what will the SEO landscape look like in 2012? Read the rest of this entry »





Google Steps Up Real-Time Search Enhancements

30 08 2010

Google is upgrading its real-time search functionality from its adjunct status to a full-fledged search category that stands on its own, reports Marketing Vox. Read the rest of this entry »





Is social media optimisation part of your digital toolkit?

25 08 2010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well. Read the rest of this entry »