You couldn’t be blamed for watching on in awe as Apple executes a pre-launch strategy. No other company seems to be capable of building anticipation and generating awareness the way Apple can. Let’s examine what it is they do that sets them so far apart. Read the rest of this entry »
A Lesson in Marketing Strategy from Apple
20 07 2010Comments : 1 Comment »
Tags: Apple, Branding, iPhone, Marketing Strategy
Categories : All, Apple, Branding, Customer Behaviour, iPhone, Pricing, Public Relations, Sales, Strategy