Did Groupon misfire with its Super Bowl ad?

9 02 2011

As everyone catches up on the long list of $3Million ads from Sunday night’s Super Bowl, Twitter is still a buzz with commentary about an ad by Groupon. Read the rest of this entry »





The Extraordinary Power of One Simple Word

13 11 2010

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response. Read the rest of this entry »





Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »





The future of marketing: making everybody a winner.

29 09 2010

Neuroscience and Behavioural Economics are highly discussed topics in the marketing industry. Some see them as saviors, another quick fix. Others feel queasy about exploring the brain to sell products and services. Read the rest of this entry »





Brands make an open call for innovation

6 08 2010

Web 2.0 is about proactive participation. Collective intelligence amongst consumers on social sites like wikis, building collaborative content.

Marketers use social sites to connect with existing and potential customers and leverage this collective intelligence by incorporating user-generated content, ideas, and testimonials into their ad campaigns. Read the rest of this entry »





A Lesson in Marketing Strategy from Apple

20 07 2010

You couldn’t be blamed for watching on in awe as Apple executes a pre-launch strategy. No other company  seems to be capable of building anticipation and generating awareness the way Apple can. Let’s examine what it is they do that sets them so far apart. Read the rest of this entry »





Facebook Fans More Valuable Customers

6 07 2010

The average value of a Facebook fan is $137 and can be worth up to $270, according to a new study from digital consulting firm Syncapse Corp. This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity and earned media value, writes MarketingCharts. Read the rest of this entry »