Social CRM: the latest evolution for managing customer relationships

CRM (Customer Relationship Management) revolutionalised the way that marketers collect intelligence about their buyers.  Now, as the CRM evolution continues, the notion of social CRM has empowered organisations to connect with customers and prospects on an even greater level.

5 Ways to Give Your B2B Marketing Strategy a Makeover

Marketing strategies and plans are prepared twelve months in advance. It makes sense to give your B2B marketing strategy a tune up half way through. A few small improvements could mean positive changes.

10 Worst Things to Do With a Qualified Sales Lead

A good sales lead is valuable and marketers work hard to deliver leads. But mistakes can be the end of a potential sale.