Is it possible to love your toothbrush?

24 01 2011

Creative agency DDB Worldwide has developed a social media campaign for Philips using secret cameras to film its customers.

Users of the Philips Sonicare toothbrush were asked to audition for a TV commercial. Customers seeking their 30 seconds of fame raved about their electric toothbrushes unawares of the concealed cameras filming them from the moment they stepped into the studio. Read the rest of this entry »


5 Ways to Create a Great Video Podcast

6 04 2010

Creating a video podcast is an ideal, personal way to reach your company’s clients (or potential clients).

Steve Mack, author of The Podcasting Bible, offers this advice for creating a winning video podcast: Read the rest of this entry »