Is it possible to love your toothbrush?

24 01 2011

Creative agency DDB Worldwide has developed a social media campaign for Philips using secret cameras to film its customers.

Users of the Philips Sonicare toothbrush were asked to audition for a TV commercial. Customers seeking their 30 seconds of fame raved about their electric toothbrushes unawares of the concealed cameras filming them from the moment they stepped into the studio. Read the rest of this entry »


Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »

Is social media undervalued as marketing tool?

22 09 2010

Customers accessing an online store via a social media site are 10 times more likely to buy something than other users, claims new research. Read the rest of this entry »

Online meets real-world shopping with iPad

20 09 2010

An interesting trend is emerging in the UK and US – retailers with online shopping carts have been mounting iPads in their physical stores. Read the rest of this entry »

How to run an effective CPL campaign.

17 09 2010

Like any form of advertising, there’s a right way and wrong way of running a CPL (cost-per-lead) campaign. According to iMedia this is the right way.

Read the rest of this entry »

When is the best time to send that email?

16 08 2010

New research may suggest that the the best time to send an email marketing message is shortly before you want customers to actually purchase something, such as before a sale or promotion.

Consumers are more influenced by email marketing than one might assume, according to research by e-Dialog, ExactTarget and CoTweet, and using time-limited offers in subject lines have the quickest response. Read the rest of this entry »

Brands make an open call for innovation

6 08 2010

Web 2.0 is about proactive participation. Collective intelligence amongst consumers on social sites like wikis, building collaborative content.

Marketers use social sites to connect with existing and potential customers and leverage this collective intelligence by incorporating user-generated content, ideas, and testimonials into their ad campaigns. Read the rest of this entry »