5 Ways to Give Your B2B Marketing Strategy a Makeover

1 06 2010

Marketing strategies and plans are prepared twelve months in advance. It makes sense to give your B2B marketing strategy a tune up half way through. A few small improvements could mean positive changes.

Here are 5 ideas to improve your B2B marketing strategy:

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1 06 2010
Marketing Wise

The number one marketing trend for 2010 is integrated marketing. This involves designing strategies that use multiple touch points to pull customers through a funnel and towards conversion.

Multichannel campaigns use a combination of online (and sometimes offline) channels, i.e. email, social media, website landing pages, telemarketing and CRM.

I highly recommend reviewing your marketing plan on a semi-regular basis. [MW]

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