With the adoption of smartphones, mobile will extend beyond telephone, email and even internet, to become a major player in the ticketing business. Mobile coupons and tickets for movies, transport and events are set for a change to digital format with the exploding consumer technology. Read the rest of this entry »
Mobile tickets holds significant opportunity for marketers
21 07 2010Comments : Leave a Comment »
Tags: Digital Marketing, Direct Marketing, Marketing Strategy, Mobile Marketing
Categories : All, Digital, Direct Marketing, Innovation, Integrated Marketing, Mobile, Retail, Strategy, Technology
6 Quick Tips for Lifting Response Rates
30 06 2010Larry Chase has six quick tips that will help you boost response rates. There’s one tip for each of six areas: Landing Page Optimisation, Sales, SEO Marketing, Copywriting, Email Marketing and PPC Marketing. Read the rest of this entry »
Comments : 1 Comment »
Tags: Copywriting, Direct Marketing, Email Marketing, Search Engine Marketing, SEO
Categories : All, Copywriting, Direct Marketing, Email Marketing, Internet Marketing, Search Engine Marketing, SEO
9 Ways To Increase Clickthrough
3 06 2010For email marketing to meet its objectives, campaigns must propel recipients to take the desired actions. This means carefully planning a series of small steps that assist customers with decision making; ultimate goal being commitment.
Comments : 1 Comment »
Tags: Digital Marketing, Direct Marketing, Email Marketing
Categories : All, Customer Behaviour, Direct Marketing, Email Marketing, Segmentation