Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense. Read the rest of this entry »


Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »

Online meets real-world shopping with iPad

20 09 2010

An interesting trend is emerging in the UK and US – retailers with online shopping carts have been mounting iPads in their physical stores. Read the rest of this entry »

Foursquare contributes to increase in online sales

26 07 2010

Foursquare is all about letting friends know where you and collecting points and badges, which eventually turn into coupons. Marketers and brands have been making it work for them by attaching awards to promotions for loyal customers. Read the rest of this entry »

Mobile tickets holds significant opportunity for marketers

21 07 2010

With the adoption of smartphones, mobile will extend beyond telephone, email and even internet, to become a major player in the ticketing business. Mobile coupons and tickets for movies, transport and events are set for a change to digital format with the exploding consumer technology. Read the rest of this entry »