How to run an effective CPL campaign.

17 09 2010

Like any form of advertising, there’s a right way and wrong way of running a CPL (cost-per-lead) campaign. According to iMedia this is the right way.

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How to make email an effective branding channel

27 08 2010

The increased adoption of email marketing and social marketing amongst marketers are the two main factors accelerating the shift from traditional broadcast to engagement-centric┬ámarketing. iMedia looks at how effective these different media vehicles are at enabling engagement and meaningful and relevant one-to-one conversations with consumers. Read the rest of this entry »

5 Ways to Give Your B2B Marketing Strategy a Makeover

1 06 2010

Marketing strategies and plans are prepared twelve months in advance. It makes sense to give your B2B marketing strategy a tune up half way through. A few small improvements could mean positive changes.

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