Could Ads Be Coming to Book Publishing Industry?

1 09 2010

Book lovers who half reluctantly, half excitedly made the switch to the Kindle or other e-reader device – eager for the ease of use and other convenience features but half guilty about giving up the “printed” page – may be horrified to learn what could be coming to their beloved books, if the authors of a Wall Street Journal editorial are right: ads. Read the rest of this entry »


A Lesson in Marketing Strategy from Apple

20 07 2010

You couldn’t be blamed for watching on in awe as Apple executes a pre-launch strategy. No other company  seems to be capable of building anticipation and generating awareness the way Apple can. Let’s examine what it is they do that sets them so far apart. Read the rest of this entry »