How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »





Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »





Is social media optimisation part of your digital toolkit?

25 08 2010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well. Read the rest of this entry »





Are Banner Ads Dead?

23 08 2010

MSNBC.com’s new ‘single-page’ format site design may indicate a change to online advertising as it prepares to sell large, customisable ads in as many as 30 different ad combinations. Banner ads, though, are not among them, which could mean the death of banner ads. Read the rest of this entry »





Four reasons why the mobile Web outsmarts apps

19 08 2010

According to research smartphone users are accessing content via apps and the Web at about the same rate. The future of mobile connectivity is exciting with access to the Web via mobile devices outpacing desktops and laptops by 2013. Read the rest of this entry »





News Corp to launch digital newspaper app

17 08 2010

Rupert Murdoch is catching up with the changes in consumer’s news reading habits with plans to create national digital newspapers as paid-for apps for Apple’s iPad and mobile phones.

The LA Times reported that News Corporation could invest between $30 to $40 million dollars in the venture. The venture will have its own editorial staff, but would also use resources from News Corp publications, such as the New York Post and Dow Jones. Read the rest of this entry »





Marketing in the iPad Age

30 07 2010

Mobile isn’t just about phone and SMS these days, an explosion in wireless portable devices is changing the way people consume media and marketers reach out to customers. We’ve had smart phones, and the next generation of that is the Apple iPad. Read the rest of this entry »