Targeting and segmentation in today’s terms

6 02 2011

Advertising is about showing the right message to the right person at the right time and with the ability of online marketers to track an individual’s buying behaviour, advertising has never been more targeted. Read the rest of this entry »


How Social Are Your Customers?

6 09 2010

Many businesses still have a hard time understanding exactly how social their customers are.

Their confusion usually stems from lack of knowledge on where customers are concentrated so they can effectively target their efforts, a possible disconnect with demographic data, not knowing how much customers participate, and not knowing where to get the right information about their customers.

In this article, Search Engine Watch examines these areas, and tries to effectively figure out just how social your customers really are. Read the rest of this entry »

9 Ways To Increase Clickthrough

3 06 2010

For email marketing to meet its objectives, campaigns must propel recipients to take the desired actions. This means carefully planning a series of small steps that assist customers with decision making; ultimate goal being commitment.

Read the rest of this entry »