Targeting and segmentation in today’s terms

6 02 2011

Advertising is about showing the right message to the right person at the right time and with the ability of online marketers to track an individual’s buying behaviour, advertising has never been more targeted. Read the rest of this entry »


The Extraordinary Power of One Simple Word

13 11 2010

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response. Read the rest of this entry »

How Social Are Your Customers?

6 09 2010

Many businesses still have a hard time understanding exactly how social their customers are.

Their confusion usually stems from lack of knowledge on where customers are concentrated so they can effectively target their efforts, a possible disconnect with demographic data, not knowing how much customers participate, and not knowing where to get the right information about their customers.

In this article, Search Engine Watch examines these areas, and tries to effectively figure out just how social your customers really are. Read the rest of this entry »

Is social media optimisation part of your digital toolkit?

25 08 2010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well. Read the rest of this entry »

When is the best time to send that email?

16 08 2010

New research may suggest that the the best time to send an email marketing message is shortly before you want customers to actually purchase something, such as before a sale or promotion.

Consumers are more influenced by email marketing than one might assume, according to research by e-Dialog, ExactTarget and CoTweet, and using time-limited offers in subject lines have the quickest response. Read the rest of this entry »

Brands make an open call for innovation

6 08 2010

Web 2.0 is about proactive participation. Collective intelligence amongst consumers on social sites like wikis, building collaborative content.

Marketers use social sites to connect with existing and potential customers and leverage this collective intelligence by incorporating user-generated content, ideas, and testimonials into their ad campaigns. Read the rest of this entry »

Cross-exposure heightens ad effectiveness

22 07 2010

A study by The Nielsen Company has shown that combining  TV and online greatly increases advertising effectiveness. Read the rest of this entry »