Online meets real-world shopping with iPad

20 09 2010

An interesting trend is emerging in the UK and US – retailers with online shopping carts have been mounting iPads in their physical stores. Read the rest of this entry »


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Categories : All, Apple, eCommerce, Integrated Marketing, iPad, Retail, Sales, Strategy

Foursquare contributes to increase in online sales

26 07 2010

Foursquare is all about letting friends know where you and collecting points and badges, which eventually turn into coupons. Marketers and brands have been making it work for them by attaching awards to promotions for loyal customers. Read the rest of this entry »


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Categories : All, Digital, Direct Marketing, Foursquare, Integrated Marketing, Internet Marketing, Retail, Sales, Social Media, Strategy, Technology