How Social Commerce Connects the Dots

25 11 2010

One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase. Read the rest of this entry »


Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »

10 Tips for B2B Social Media

8 09 2010

As B2B marketers, we know the growing importance of B2B social media.  We know it’s a necessary tool for seed nurturing and demand generation,  but in many cases, B2B marketers are still not sure where to begin.  The following 10 tips from The Definitive Guide to Social Media by Marketo will help you understand what components are essential to grasp, use and focus on. Read the rest of this entry »

How Social Are Your Customers?

6 09 2010

Many businesses still have a hard time understanding exactly how social their customers are.

Their confusion usually stems from lack of knowledge on where customers are concentrated so they can effectively target their efforts, a possible disconnect with demographic data, not knowing how much customers participate, and not knowing where to get the right information about their customers.

In this article, Search Engine Watch examines these areas, and tries to effectively figure out just how social your customers really are. Read the rest of this entry »

Facebook Places takes aim at Foursquare

3 09 2010

Facebook has launched its first location based application for iPhones and mobile phones in the US. Facebook Places allows users to ‘check in’ at locations on their phones, and in doing so will automatically update their status and appear on friends’ news feeds. Read the rest of this entry »

Foursquare contributes to increase in online sales

26 07 2010

Foursquare is all about letting friends know where you and collecting points and badges, which eventually turn into coupons. Marketers and brands have been making it work for them by attaching awards to promotions for loyal customers. Read the rest of this entry »