The good and bad of Facebook’s latest security features

29 01 2011

To coincide with Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information, Facebook announced its latest developments to protect users’ online security. Read the rest of this entry »





Is it possible to love your toothbrush?

24 01 2011

Creative agency DDB Worldwide has developed a social media campaign for Philips using secret cameras to film its customers.

Users of the Philips Sonicare toothbrush were asked to audition for a TV commercial. Customers seeking their 30 seconds of fame raved about their electric toothbrushes unawares of the concealed cameras filming them from the moment they stepped into the studio. Read the rest of this entry »





Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense. Read the rest of this entry »





How Social Commerce Connects the Dots

25 11 2010

One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase. Read the rest of this entry »





MySpace and Facebook Mashup

23 11 2010

Facebook and MySpace have joined forces in a partnership which allows users to link Facebook content to their MySpace profile. Read the rest of this entry »





10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »





How to Stand Out on YouTube

13 11 2010

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »