Targeting and segmentation in today’s terms

6 02 2011

Advertising is about showing the right message to the right person at the right time and with the ability of online marketers to track an individual’s buying behaviour, advertising has never been more targeted. Read the rest of this entry »

Advertisements




How Social Commerce Connects the Dots

25 11 2010

One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase. Read the rest of this entry »





MySpace and Facebook Mashup

23 11 2010

Facebook and MySpace have joined forces in a partnership which allows users to link Facebook content to their MySpace profile. Read the rest of this entry »





How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »





Online meets real-world shopping with iPad

20 09 2010

An interesting trend is emerging in the UK and US – retailers with online shopping carts have been mounting iPads in their physical stores. Read the rest of this entry »





10 Questions to Ask Yourself Before Designing a Website

15 09 2010

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure. According to SiteProNews  there are 1000s of abandoned sites on the web due to lack of careful planning and before designing your website you should ask yourself some questions to avoid making mistakes down the road. Read the rest of this entry »





10 Tips for B2B Social Media

8 09 2010

As B2B marketers, we know the growing importance of B2B social media.  We know it’s a necessary tool for seed nurturing and demand generation,  but in many cases, B2B marketers are still not sure where to begin.  The following 10 tips from The Definitive Guide to Social Media by Marketo will help you understand what components are essential to grasp, use and focus on. Read the rest of this entry »