How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »





Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »





Tips to Integrating Email and Social Media

24 09 2010

Best e-mail marketing practices call for social marketing to serve as a partner, not competitor. Read the rest of this entry »





Four reasons why the mobile Web outsmarts apps

19 08 2010

According to research smartphone users are accessing content via apps and the Web at about the same rate. The future of mobile connectivity is exciting with access to the Web via mobile devices outpacing desktops and laptops by 2013. Read the rest of this entry »





Marketing in the iPad Age

30 07 2010

Mobile isn’t just about phone and SMS these days, an explosion in wireless portable devices is changing the way people consume media and marketers reach out to customers. We’ve had smart phones, and the next generation of that is the Apple iPad. Read the rest of this entry »





Mobile tickets holds significant opportunity for marketers

21 07 2010

With the adoption of smartphones, mobile will extend beyond telephone, email and even internet, to become a major player in the ticketing business. Mobile coupons and tickets for movies, transport and events are set for a change to digital format with the exploding consumer technology. Read the rest of this entry »





How mobile is changing paid search

25 06 2010

With the growth of the smartphone market and rising use of mobile for web, what is the future of paid search? Read the rest of this entry »