Google Analytics Privacy Issues

4 10 2010

SEO and privacy experts have raised questions about a feature in Google’s Analytics Dashboard that allows website operators to find information on individuals who have linked to their site through social media sites such as Facebook and Twitter. Read the rest of this entry »


Why Google Needs To Buy Twitter Immediately

1 10 2010

Angel investor Dave McClure pointed out what is obvious to everyone but Google: Google needs to buy Twitter immediately. “We’ve been urging Google to buy Twitter for more than 18 months now, and it would have cost the company a lot less if it had taken our advice 18 months ago.” But whatever it costs Google to buy Twitter today is worth it.

Here’s why: Read the rest of this entry »

Twitter gets a revamp

27 09 2010

Twitter has announced a redesign of its website, to be rolled out across all Twitter accounts over the next few weeks. Read the rest of this entry »

10 Tips for B2B Social Media

8 09 2010

As B2B marketers, we know the growing importance of B2B social media.  We know it’s a necessary tool for seed nurturing and demand generation,  but in many cases, B2B marketers are still not sure where to begin.  The following 10 tips from The Definitive Guide to Social Media by Marketo will help you understand what components are essential to grasp, use and focus on. Read the rest of this entry »

Google Steps Up Real-Time Search Enhancements

30 08 2010

Google is upgrading its real-time search functionality from its adjunct status to a full-fledged search category that stands on its own, reports Marketing Vox. Read the rest of this entry »

Is social media optimisation part of your digital toolkit?

25 08 2010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well. Read the rest of this entry »

Dealing with Negative Online Word-of-Mouth

9 08 2010

Social networks such as Facebook and Twitter have given consumers the power to share and spread their opinions on businesses, brands and products. Whether the experience is positive or negative, marketers need to be aware of these discussions and their impact.  In, particular, it is the negative comments that challenge customer relationships. Read the rest of this entry »