Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense. Read the rest of this entry »


How to Stand Out on YouTube

13 11 2010

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »

How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »

Twitter gets a revamp

27 09 2010

Twitter has announced a redesign of its website, to be rolled out across all Twitter accounts over the next few weeks. Read the rest of this entry »

How Social Are Your Customers?

6 09 2010

Many businesses still have a hard time understanding exactly how social their customers are.

Their confusion usually stems from lack of knowledge on where customers are concentrated so they can effectively target their efforts, a possible disconnect with demographic data, not knowing how much customers participate, and not knowing where to get the right information about their customers.

In this article, Search Engine Watch examines these areas, and tries to effectively figure out just how social your customers really are. Read the rest of this entry »

Facebook Places takes aim at Foursquare

3 09 2010

Facebook has launched its first location based application for iPhones and mobile phones in the US. Facebook Places allows users to ‘check in’ at locations on their phones, and in doing so will automatically update their status and appear on friends’ news feeds. Read the rest of this entry »

Could Ads Be Coming to Book Publishing Industry?

1 09 2010

Book lovers who half reluctantly, half excitedly made the switch to the Kindle or other e-reader device – eager for the ease of use and other convenience features but half guilty about giving up the “printed” page – may be horrified to learn what could be coming to their beloved books, if the authors of a Wall Street Journal editorial are right: ads. Read the rest of this entry »