The Extraordinary Power of One Simple Word

13 11 2010

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response. Read the rest of this entry »


How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »

Google Commerce Search launches in Australia

23 07 2010

Australia will become the third country to have access to Google Commerce Search, the internet giant’s e-commerce platform. Read the rest of this entry »

Why blogging is worth the effort

24 06 2010

Aside from the cost-effectiveness of blogging, there are a variety of reasons why it fits positively into a marketing plan. Read the rest of this entry »

10 Worst Things to Do With a Qualified Sales Lead

25 05 2010

A good sales lead is valuable and marketers work hard to deliver leads. But mistakes can be the end of a potential sale. Read the rest of this entry »

10 easy ways to increase sales from your website

3 05 2010

Every business wants to know ways it can increase sales, and the right online marketing strategies can make a big difference. Read the rest of this entry »