The Extraordinary Power of One Simple Word

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response.

How ING is enhancing its customer experience

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers.

Google Commerce Search launches in Australia

Australia will become the third country to have access to Google Commerce Search, the internet giant’s e-commerce platform.

Why blogging is worth the effort

Aside from the cost-effectiveness of blogging, there are a variety of reasons why it fits positively into a marketing plan.

10 Worst Things to Do With a Qualified Sales Lead

A good sales lead is valuable and marketers work hard to deliver leads. But mistakes can be the end of a potential sale.

10 easy ways to increase sales from your website

Every business wants to know ways it can increase sales, and the right online marketing strategies can make a big difference.