The Top 5 Secrets to SEO Copywriting

2 02 2011

Many marketers mistakenly assume that writing copy for the web follows the same principles as all other communications copywriting. Well BIG no! The copy on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking the copy you have on hand up on your website equals fail. Read the rest of this entry »


10 Questions to Ask Yourself Before Designing a Website

15 09 2010

Many site owners make the mistake of building a website without laying out a clear plan for their online business. This is a sure set-up for failure. According to SiteProNews  there are 1000s of abandoned sites on the web due to lack of careful planning and before designing your website you should ask yourself some questions to avoid making mistakes down the road. Read the rest of this entry »

What will the SEO landscape look like in 2012?

14 09 2010

Within the online space, search has become more important than ever in generating visibility, but as online platforms continue to evolve at pace, what will the SEO landscape look like in 2012? Read the rest of this entry »

Is social media optimisation part of your digital toolkit?

25 08 2010

SEO, meet SMO. Web publishers that have tuned their websites for search engines are now discovering benefits in optimising their digital content for social media as well. Read the rest of this entry »

The Long and the Short of Meta Tags

10 08 2010

Meta tags are a basic premise of SEO, along with other on-site optimisation techniques, i.e. meta tags, header tags, keyword density, and so forth. Once the single most important element to an SEO strategy, they are now given less credit for their ability to achieve search engine rankings. Some dismiss their use altogether.

SiteProNews writes what you need to know about meta tags, their importance and their use. Read the rest of this entry »

Brands make an open call for innovation

6 08 2010

Web 2.0 is about proactive participation. Collective intelligence amongst consumers on social sites like wikis, building collaborative content.

Marketers use social sites to connect with existing and potential customers and leverage this collective intelligence by incorporating user-generated content, ideas, and testimonials into their ad campaigns. Read the rest of this entry »

Why The ‘Like’ Button Will Be A Revolution

2 08 2010

In April 2010 the internet changed the way people connect, not just in the links which most web users are familiar with but in the context of personal relationships. Read the rest of this entry »