Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense. Read the rest of this entry »





MySpace and Facebook Mashup

23 11 2010

Facebook and MySpace have joined forces in a partnership which allows users to link Facebook content to their MySpace profile. Read the rest of this entry »





News Corp to launch digital newspaper app

17 08 2010

Rupert Murdoch is catching up with the changes in consumer’s news reading habits with plans to create national digital newspapers as paid-for apps for Apple’s iPad and mobile phones.

The LA Times reported that News Corporation could invest between $30 to $40 million dollars in the venture. The venture will have its own editorial staff, but would also use resources from News Corp publications, such as the New York Post and Dow Jones. Read the rest of this entry »





Google Commerce Search launches in Australia

23 07 2010

Australia will become the third country to have access to Google Commerce Search, the internet giant’s e-commerce platform. Read the rest of this entry »





Social Media Links Improve Email CTR

7 07 2010

According to a recent study, including social media links in promotional emails improves their click-through rate (CTR). Read the rest of this entry »





Facebook Fans More Valuable Customers

6 07 2010

The average value of a Facebook fan is $137 and can be worth up to $270, according to a new study from digital consulting firm Syncapse Corp. This value is based on Syncapse analysis of five factors per fan: product spending, brand loyalty, propensity to recommend, brand affinity and earned media value, writes MarketingCharts. Read the rest of this entry »