Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense. Read the rest of this entry »

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Content owners hit back at Google’s latest innovation

11 11 2010

Broadcasters ABC, NBC and CBS have blocked users of Google TV from accessing episodes of popular TV programs. The networks have also demanded fees from Google for making their online content available via the platform. Read the rest of this entry »





Google’s change from ‘Sponsored Links’ to ‘Ads’

10 11 2010

Google has taken the step of changing the label for its paid search engine advertising on all of its English-language websites from ‘Sponsored Links’ to ‘Ads’ also considerably reducing the size of the heading. Read the rest of this entry »





Google Analytics Privacy Issues

4 10 2010

SEO and privacy experts have raised questions about a feature in Google’s Analytics Dashboard that allows website operators to find information on individuals who have linked to their site through social media sites such as Facebook and Twitter. Read the rest of this entry »





Why Google Needs To Buy Twitter Immediately

1 10 2010

Angel investor Dave McClure pointed out what is obvious to everyone but Google: Google needs to buy Twitter immediately. “We’ve been urging Google to buy Twitter for more than 18 months now, and it would have cost the company a lot less if it had taken our advice 18 months ago.” But whatever it costs Google to buy Twitter today is worth it.

Here’s why: Read the rest of this entry »





What will the SEO landscape look like in 2012?

14 09 2010

Within the online space, search has become more important than ever in generating visibility, but as online platforms continue to evolve at pace, what will the SEO landscape look like in 2012? Read the rest of this entry »





Google Steps Up Real-Time Search Enhancements

30 08 2010

Google is upgrading its real-time search functionality from its adjunct status to a full-fledged search category that stands on its own, reports Marketing Vox. Read the rest of this entry »