Did Groupon misfire with its Super Bowl ad?

9 02 2011

As everyone catches up on the long list of $3Million ads from Sunday night’s Super Bowl, Twitter is still a buzz with commentary about an ad by Groupon.

The controversial ad focuses on the subject of Tibet and features Timothy Hutton talking about the country’s troubles, while pointing out that consumers can still grab a half price Tibetan fish curry in Chicago via a Groupon daily deal.

The intention of course was to create awareness, but was selecting such a politically sensitive issue and matching it with the best way to grab consumers’ attention?

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