9 Ways To Increase Clickthrough

3 06 2010

For email marketing to meet its objectives, campaigns must propel recipients to take the desired actions. This means carefully planning a series of small steps that assist customers with decision making; ultimate goal being commitment.

Here are 9 simple rules for email marketing that will ensure increased goal conversions.

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3 06 2010
Marketing Wise

Email is a highly effective marketing tool and most of us have been using it for some time now. But like most marketing, using a tried tested and proven formula will increase the potential to achieve marketing objectives, and this article spells out a number of them nicely.

The first goal with any email campaign is to get noticed in customers’ cluttered inboxes. The second thing is to get opened and read. Finally, it is to avoid the dreaded ‘Unsubscribe’. Most marketers focus on the first two and whatever comes in between, but rarely give enough consideration to the all but critical final goal. [MW]

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