Social Media Links Improve Email CTR

7 07 2010

According to a recent study, including social media links in promotional emails improves their click-through rate (CTR).

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7 07 2010
Marketing Wise

Don’t be fooled into thinking that social media and email are stand alone marketing tactics; they’re complementary, so integrate campaigns. As this article points out, including links to your social media in emails improves response rates. Social media is also an excellent lead incubation tool.

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