When is the best time to send that email?

16 08 2010

New research may suggest that the the best time to send an email marketing message is shortly before you want customers to actually purchase something, such as before a sale or promotion.

Consumers are more influenced by email marketing than one might assume, according to research by e-Dialog, ExactTarget and CoTweet, and using time-limited offers in subject lines have the quickest response.

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