The Top 5 Secrets to SEO Copywriting

2 02 2011

Many marketers mistakenly assume that writing copy for the web follows the same principles as all other communications copywriting. Well BIG no! The copy on your brochures and shareholder reports will not do the trick, and taking the easy road of wacking the copy you have on hand up on your website equals fail. Read the rest of this entry »


10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »

The Extraordinary Power of One Simple Word

13 11 2010

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response. Read the rest of this entry »

The Long and the Short of Meta Tags

10 08 2010

Meta tags are a basic premise of SEO, along with other on-site optimisation techniques, i.e. meta tags, header tags, keyword density, and so forth. Once the single most important element to an SEO strategy, they are now given less credit for their ability to achieve search engine rankings. Some dismiss their use altogether.

SiteProNews writes what you need to know about meta tags, their importance and their use. Read the rest of this entry »

10 Proven Copywriting Techniques to Help Improve Your Sales Conversions

9 07 2010

Some things never really change. The basics tenants of copywriting is one of those things. While SEO has added new elements to copywriting for online, much of the old rules still apply. Here’s a reminder of some time-tested copywriting techniques, compiled to help improve your sales conversions.

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Long Tail Keyword Choice for Niche Marketing

1 07 2010

It goes without saying that the shorter the keyword string the greater the competition. So most businesses can only hope to successfully compete for keywords in the tail of the distribution. While this seems like a disadvantage, it is in many ways a better option for businesses, as it is a much more targeted ‘niche’ approach. Read the rest of this entry »

6 Quick Tips for Lifting Response Rates

30 06 2010

Larry Chase has six quick tips that will help you boost response rates. There’s one tip for each of six areas: Landing Page Optimisation, Sales, SEO Marketing, Copywriting, Email Marketing and PPC Marketing. Read the rest of this entry »