MySpace and Facebook Mashup

23 11 2010

Facebook and MySpace have joined forces in a partnership which allows users to link Facebook content to their MySpace profile. Read the rest of this entry »

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10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »





The Extraordinary Power of One Simple Word

13 11 2010

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response. Read the rest of this entry »





How to Stand Out on YouTube

13 11 2010

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »





Content owners hit back at Google’s latest innovation

11 11 2010

Broadcasters ABC, NBC and CBS have blocked users of Google TV from accessing episodes of popular TV programs. The networks have also demanded fees from Google for making their online content available via the platform. Read the rest of this entry »





Google’s change from ‘Sponsored Links’ to ‘Ads’

10 11 2010

Google has taken the step of changing the label for its paid search engine advertising on all of its English-language websites from ‘Sponsored Links’ to ‘Ads’ also considerably reducing the size of the heading. Read the rest of this entry »





How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »