The good and bad of Facebook’s latest security features

29 01 2011

To coincide with Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information, Facebook announced its latest developments to protect users’ online security. Read the rest of this entry »

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Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »





5 common Facebook marketing tactics – that don’t work!

13 08 2010

In the gold rush of Facebook marketing, it’s good to know what works and what doesn’t work. Here’s five Facebook tactics that aren’t effective, according to SiteProNews. Read the rest of this entry »





Dealing with Negative Online Word-of-Mouth

9 08 2010

Social networks such as Facebook and Twitter have given consumers the power to share and spread their opinions on businesses, brands and products. Whether the experience is positive or negative, marketers need to be aware of these discussions and their impact.  In, particular, it is the negative comments that challenge customer relationships. Read the rest of this entry »