The good and bad of Facebook’s latest security features

29 01 2011

To coincide with Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information, Facebook announced its latest developments to protect users’ online security. Read the rest of this entry »

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Is it possible to love your toothbrush?

24 01 2011

Creative agency DDB Worldwide has developed a social media campaign for Philips using secret cameras to film its customers.

Users of the Philips Sonicare toothbrush were asked to audition for a TV commercial. Customers seeking their 30 seconds of fame raved about their electric toothbrushes unawares of the concealed cameras filming them from the moment they stepped into the studio. Read the rest of this entry »





How Social Commerce Connects the Dots

25 11 2010

One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase. Read the rest of this entry »





MySpace and Facebook Mashup

23 11 2010

Facebook and MySpace have joined forces in a partnership which allows users to link Facebook content to their MySpace profile. Read the rest of this entry »





Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »





Google Analytics Privacy Issues

4 10 2010

SEO and privacy experts have raised questions about a feature in Google’s Analytics Dashboard that allows website operators to find information on individuals who have linked to their site through social media sites such as Facebook and Twitter. Read the rest of this entry »





Is social media undervalued as marketing tool?

22 09 2010

Customers accessing an online store via a social media site are 10 times more likely to buy something than other users, claims new research. Read the rest of this entry »