Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense. Read the rest of this entry »





How Social Commerce Connects the Dots

25 11 2010

One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase. Read the rest of this entry »





Is social media undervalued as marketing tool?

22 09 2010

Customers accessing an online store via a social media site are 10 times more likely to buy something than other users, claims new research. Read the rest of this entry »





Online meets real-world shopping with iPad

20 09 2010

An interesting trend is emerging in the UK and US – retailers with online shopping carts have been mounting iPads in their physical stores. Read the rest of this entry »





Google Commerce Search launches in Australia

23 07 2010

Australia will become the third country to have access to Google Commerce Search, the internet giant’s e-commerce platform. Read the rest of this entry »