Targeting and segmentation in today’s terms

6 02 2011

Advertising is about showing the right message to the right person at the right time and with the ability of online marketers to track an individual’s buying behaviour, advertising has never been more targeted. Read the rest of this entry »

Advertisements




The good and bad of Facebook’s latest security features

29 01 2011

To coincide with Data Privacy Day, an international effort by governments, businesses and advocacy groups to raise awareness about the importance of staying in control of personal information, Facebook announced its latest developments to protect users’ online security. Read the rest of this entry »





How ING is enhancing its customer experience

10 11 2010

As more and more of the larger brands and corporation realise the power of mobile marketing, ING Direct has claimed the marketing channel as a primary means of interacting with its customers. Read the rest of this entry »





Social CRM: the latest evolution for managing customer relationships

11 08 2010

CRM (Customer Relationship Management) revolutionalised the way that marketers collect intelligence about their buyers.  Now, as the CRM evolution continues, the notion of social CRM has empowered organisations to connect with customers and prospects on an even greater level. Read the rest of this entry »





Dealing with Negative Online Word-of-Mouth

9 08 2010

Social networks such as Facebook and Twitter have given consumers the power to share and spread their opinions on businesses, brands and products. Whether the experience is positive or negative, marketers need to be aware of these discussions and their impact.  In, particular, it is the negative comments that challenge customer relationships. Read the rest of this entry »





Brands make an open call for innovation

6 08 2010

Web 2.0 is about proactive participation. Collective intelligence amongst consumers on social sites like wikis, building collaborative content.

Marketers use social sites to connect with existing and potential customers and leverage this collective intelligence by incorporating user-generated content, ideas, and testimonials into their ad campaigns. Read the rest of this entry »





Google Commerce Search launches in Australia

23 07 2010

Australia will become the third country to have access to Google Commerce Search, the internet giant’s e-commerce platform. Read the rest of this entry »