Did Groupon misfire with its Super Bowl ad?

9 02 2011

As everyone catches up on the long list of $3Million ads from Sunday night’s Super Bowl, Twitter is still a buzz with commentary about an ad by Groupon. Read the rest of this entry »

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10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand. Read the rest of this entry »





The Extraordinary Power of One Simple Word

13 11 2010

A study published in the Journal of Advertising reveals that a sentence containing the word ‘Trust’ in an ad dramatically changes customers perceptions and response. Read the rest of this entry »





How to Stand Out on YouTube

13 11 2010

According to YouTube, over 35 hours of video is uploaded to the channel every minute. That’s 2,100 hours uploaded every 60 minutes, 50,400 hours uploaded to YouTube every day or the equivalent of over 176,000 full-length Hollywood releases every week! Read the rest of this entry »





Gap Facebook Places Free Jeans Giveaway

10 11 2010

On November 5th Gap ran a US based event giving away 10,000 pairs of jeans to customers that show any Gap employee their check-in on Facebook Places. Read the rest of this entry »





The future of marketing: making everybody a winner.

29 09 2010

Neuroscience and Behavioural Economics are highly discussed topics in the marketing industry. Some see them as saviors, another quick fix. Others feel queasy about exploring the brain to sell products and services. Read the rest of this entry »





Are Banner Ads Dead?

23 08 2010

MSNBC.com’s new ‘single-page’ format site design may indicate a change to online advertising as it prepares to sell large, customisable ads in as many as 30 different ad combinations. Banner ads, though, are not among them, which could mean the death of banner ads. Read the rest of this entry »