Google to boost its local advertising program with coupons

22 01 2011

With Google’s offer of $6 billion to buy social commerce sensation Groupon rejected, the search giant reveals that it has plans to launch a Groupon competitor in an effort to further develop its service for local businesses and boost its already major advertising networks AdWords and AdSense.

It’s a market that Foursquare and Facebook all target, but none of them have figured out the formula like Groupon who has built an impressive array of relationships with thousands of local advertisers in hundreds of metropolitan areas (Mashable).

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22 01 2011
Marketing Wise

If recent moves by major corporations are anything to go buy, deal of the day style advertising has a big future. On top of Google’s latest news (see article), Yahoo7! reached an agreement on Thursday to buy Spreets outright for $40 million. This means that Spreets, Cudo and Jump On It are now owned or financed by major corporations, such as Microsoft, PBL Media, Ten Network, Amazon and original Facebook investor Klaus Hommels, with Scoopon the only independent operator left amongst the local market’s major competitors. According to Spreets founder and chief executive Dean McEvoy the company has delivered over $40 million in savings to consumers over the past year and is experiencing significant growth, turning over more than $4 million so far this month. With 1.2 million small businesses in Australia looking for new ways to connect with customers that love a bargain, there’s plenty more growing to do.

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