How Social Commerce Connects the Dots

25 11 2010

One of the biggest challenges marketers face is accountability of the kind that monetises returns from specific channels in finite ways. Most campaigns usually involve multiple media and at the very least a series of touchpoints that lead customers from first impression through to purchase.

The web was somewhat game changing with analytics giving marketers the tools to track customers’ footprints so far as they remained online, though the challenge still remains when it comes to joining the dots between online promotion and offline sales in some fool proof accounting kind of way.

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One response

25 11 2010

I would like to know more about this topic. It can be so confusing where to find and funnel people to for a sale. This brings good clarity.


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