10 Steps to Better Content Marketing

22 11 2010

Combine PR, SEO, social marketing and branding and you’ve got content marketing.

Content marketing is an effective technique for building and strengthening relationships with customers. By creating and sharing helpful content with your target market you can become more visible on the web, add value to your core offering and in turn build value into your brand.

There are a few rules to consider when venturing into content marketing and the purpose is engagement, so don’t think that spruiking about your products, company or staff Christmas party will get results. It’s all about the interests and needs of your customer not about you.

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One response

23 11 2010
Sarah Gwan | Graphic Designer

Very useful and informational!

Thank you!

Sarah Gwan
http://www.bitchindesigner.wordpress.com

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