Google Analytics Privacy Issues

4 10 2010

SEO and privacy experts have raised questions about a feature in Google’s Analytics Dashboard that allows website operators to find information on individuals who have linked to their site through social media sites such as Facebook and Twitter.

The Google Analytics tool, highlighted by SEO expert and SmartCompany blogger Chris Thomas in his blog, allows websites to track who has linked back to their site. While most of these links come from blogs and websites, a significant number now come from Facebook profiles where users have shared a link with their friends.

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