Is social media undervalued as marketing tool?

22 09 2010

Customers accessing an online store via a social media site are 10 times more likely to buy something than other users, claims new research.

The research by Payment provider Sage Pay (PSP) has revealed that whereas 7% of all visitors to an online store make a purchase, a significantly higher 71% of visitors initiated via social media will click their way to the transaction section.

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22 09 2010
Marketing Wise

As purchasing goods online becomes more everyday for consumers, social media will become even more vital to the marketing mix. It’s no secret that people buy from businesses that are proven, credible and come recommended by their peers. Because the basis of social media is creating, strengthening and sustaining relationships, it naturally becomes the place that consumers go to confirm what products to buy and where to purchase them from.

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