Facebook Places takes aim at Foursquare

3 09 2010

Facebook has launched its first location based application for iPhones and mobile phones in the US. Facebook Places allows users to ‘check in’ at locations on their phones, and in doing so will automatically update their status and appear on friends’ news feeds.

Users will also use the application to tag their friends at locations and check to see if any of their friends are in the vicinity using the ‘People Here Now’ function.

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4 responses

3 09 2010
Marketing Wise

Essentially, a Facebook Place is a page where people can check in and see who else has checked in. I see this as an excellent tool for local businesses. Facebook Places will integrate seamlessly with Facebook Business Pages to give local businesses reason to advertise on Facebook, and customers will be able to ‘Like’ your Place, much as they do with your Facebook Page, enabling micro and geo-targeting.

3 09 2010
roger

i like your article it helps me

6 09 2010
Matt

Hello,

Locations services may be ready for us, but are we ready for location services?

Did you see Foursquare taking over time square the other day?I think they are under pressure from investors to start showing the value of the services they offer.

It will be interesting to see how this develops over time.

11 09 2010
gren

I love your blog lots of useful information. I’ve added it to my favorite bookmarks and subscribed in a reader. All these issues are important, and that’s why I just started blogging a while ago and it feels great.

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