Could Ads Be Coming to Book Publishing Industry?

1 09 2010

Book lovers who half reluctantly, half excitedly made the switch to the Kindle or other e-reader device – eager for the ease of use and other convenience features but half guilty about giving up the “printed” page – may be horrified to learn what could be coming to their beloved books, if the authors of a Wall Street Journal editorial are right: ads.

Publishers, seeing profits drop as more and more consumers choose to read cheaper books on electronics devices, are beginning to take steps in this direction, believing advertisements may be necessary to save book publishing, proclaims The Wall Street Journal, in an article which points out that, if such a thing does come to pass, book publishing will never be the same.

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One response

1 09 2010
Marketing Wise

Sooner or later we will all be using e-readers. What are your thoughts on having ads in your e-books?

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