Google Steps Up Real-Time Search Enhancements

30 08 2010

Google is upgrading its real-time search functionality from its adjunct status to a full-fledged search category that stands on its own, reports Marketing Vox. Google Realtime Search now has its own address that is in the process of going live. It also has introduced some new tools, including geographic filters, a “conversation view” that provides a full exchange in Twitter and updates content to Google Alerts.

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30 08 2010
Marketing Wise

Real-time search is a significant factor in the next phase of Google, and an essential component of a search engine optimisation strategy going forward. While we love Facebook for its deep engagement capabilities, Twitter will be the nerve centre of social search. Google may be still getting their formula right, but it will be game changing when they do. Stay tuned!

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