Brands make an open call for innovation

6 08 2010

Web 2.0 is about proactive participation. Collective intelligence amongst consumers on social sites like wikis, building collaborative content.

Marketers use social sites to connect with existing and potential customers and leverage this collective intelligence by incorporating user-generated content, ideas, and testimonials into their ad campaigns.

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6 08 2010
Marketing Wise

In marketing terms, social media is best known as a vehicle for customer engagement, collaboration, brand involvement and loyalty. An intelligent strategy goes one step further to collect USG (user generated content), feedback and testimoni…als. However, what we have seen recently is a revolution in marketing thought, as brands break boundaries to realise the power of social media channels to influence, not only customer behaviour, but the marketing mix. As this article discusses, the best ideas can come from the customer. By providing the facilities to collect ideas, collective intelligence can then result in game changing innovation.

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