Top Tips for Using Twitter

31 05 2010

According to Econsultancy, as of Jan 2010, Twitter has about 15 million active users. That’s a lot of people sending a lot of Tweets. This micro-blogging service makes it easy for small businesses and entrepreneurs to stay in touch with those who choose to follow them, and stay updated on new products, services, special offers, industry news and more. It’s a win-win for both the Tweeter, and their followers.

When it comes to using Twitter, there’s a right way and a wrong way to use it. Your messages must be kept short, under 140 characters, and they need to be helpful or informative. Don’t carry on about what you ate for breakfast, or the fact that you just brushed your teeth. People will unfollow you faster than they can hit the button, even if you do have good oral habits.

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31 05 2010
Marketing Wise

I’ve had a number of queries lately about whether it is worth using Twitter as part of a business social media package. I say yes.

This article provides some good advice on using and getting the best out of Twitter. If you do have a Twitter account, you’ll get some value out of reading this.

If you don’t have an account yet, I suggest you create one. The US is ahead of Australia and we are just in the early adoption phase, but going forward, Twitter will become essential, if not just for its impact on search engine results.

Establish your profile now or you’ll find yourself at a competitive disadvantage down the track. [MW]

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